Women in UK Labour Market Essay Example | Topics and Well Written Essays - 1500 words

Women in UK Labour Market - Essay Example This led to the idea of a cornflake packet family where the male was the breadwinner, the wife was the housewife, and the family consisted of two children - a boy and a girl. The mother had an expressive role, while the father had an instrumental role of going out to work. The inequality, and the extent to which the different aspects of this are interconnected, mean that is some use the concept of patriarchy to describe this set of social relations. Patriarchy is a social system through which men dominate, exploit and oppress women. However, in recent decades, changes in the economy and society have altered the situation - several of these changes will be outlined below. One of the most important areas to look at for the changes in women's lives is in terms of pay and employment relative to men. Women are less likely than men to be in paid employment, but the gap has closed steadily over recent decades. The proportion of those in employment who are women rose from 38.1% in 1971 to 49.6% in 1995. However, most of the increase in women's employment has been in part time work. The proportion of women working part time has increased steadily, from 34% in 1971 to 47% in 1995. Women workers are concentrated within a very narrow range of occupational groups, although there have been some significant changes in this recently. Over 40% of full time women workers are to be found in clerical employment. In contrast, men are spread through a much wider range of occupations. Women are confined both to lower grade jobs (vertical segregations) and to different jobs (horizontal segregation). The pattern of segregation however has changed significantly over recent years. At the top end of the hierarchy the number and proportion of women in the managerial and professional grades have substantially increased. However, in the most powerful positions in public life, women continue to be seriously under-represented. Discussion and Analysis In the contemporary society, there occurred many changes in the labour market. Businesses have moved away from mass production towards the flexible production of small batches of specialized products. In doing so, they employ a core of highly skilled workers who are capable of using their skills to produce a wide variety of products. Other work is carried out by part-time workers, or workers on short-term contracts, or is contracted out to other firms. These changes are reflected in the increased use of part-time female labour and the reduction in the employment of males in full-time permanent jobs. But while it is clearly important to take account of changes in the labour market and the economy as a whole in order to understand the changing patterns of gender inequality, it is necessary to be cautious about basing an analysis. Rosemary observes in her book "Women and Work in Modern Britain" that "Clearly, there has been a substantial restructuring of the gender division of labour over the last forty years. Its broad outlines may be

Samsung as a new IT leader Essay Example | Topics and Well Written Essays - 2500 words

Samsung as a new IT leader - Essay Example This paper concerns the marketing as a business strategy by which a manufacturer or producer of any goods or services shifts from the basic production function and takes into concern the needs and requirements of the customers-to-be. In this case, a manufacturer aims at discovering what customers’ interests in a rival product are and then attempt convince them that their product is better than the rivals’. The marketing department sells the product to the customer in such a way that the customer feels they have gained from the bargain more utility than they have paid for. Concisely, the main work of the marketing department of any institution can be summarized as to identify, satisfy and retain customers. Oversaturation of markets with similar goods from different manufacturers is among the many factors that resulted in development of marketing strategies. Therefore, a distinction between products by different manufacturers must be made to ensure that a customer knows t he product they are choosing well before making judgment. In addition, a manufacturer should know the trends, tastes and preferences of customers as they change with the times. This means that if technologically savvy people are shifting towards the use of smaller but feature packed gadgets, then the manufacturer should either adapt or produce the ideal gadget for consumers. Conversely, the manufacturer can try various available advertising methods to convince customers as to why their gadget is much better than their gadget of choice. Therefore, in order to achieve its objectives and remain competitive, a firm should be capable of anticipating and satisfying customer needs better than competitors (Armstrong, Harker, Kotler and Brennan 2009, p.7). Market and Literature Review Apple versus Samsung Brand There are two main differences between the two brands, market perception and pricing. Customers assume that products that tend to be for the high-end market are of higher quality. On the other hand, consumers in a market could be concerned by the number of features available in a product. Therefore, before venturing into the Chinese market, it is necessary to know the consumer perspectives about products from both companies in order to determine the measures that the firm should take to ensure competitive and profitable sale of Samsung products (Mankiw 2009, p. 290; Joshi 2005). The major concern for a consumer in the Chinese market is the authenticity of electronics since traders have